WooCommerce
- Open-source plugin for WordPress: you control the code and data
- Needs hosting, updates and backups that someone has to maintain
- Very flexible for complex variations, B2B pricing or custom integrations
Nexura Digital service
Online store development on WooCommerce or Shopify, set up to sell without surprises
Online stores tend to fail on the details: wrong taxes, shipping rates that won't calculate, order emails that never arrive. We build yours and test every step of checkout before launch.
Nexura Digital builds and configures online stores on WooCommerce or Shopify: catalog, payments, shipping, taxes, order emails and sales tracking in GA4. We work remotely with businesses in any country that want to sell through their own channel, with or without marketplaces. You can start with a 7-day trial on one specific part, such as checkout.
WooCommerce or Shopify: how to decide
Shopify
- Hosted platform: Shopify handles servers, security and updates
- Subscription-based; fees depend on your plan and payment provider
- Faster to launch, with less control over the server and parts of checkout
What actually decides it
Who will run the store day to day, how many variations you have, whether it must connect to your ERP, which countries you sell to and how much you want to rely on third-party apps.
What we set up
Catalog
Categories, filters, variations (size, color, format), SKUs, stock and CSV imports. Product pages with original copy, not the manufacturer's description.
Payments, shipping and taxes
- Stripe, PayPal, Redsys or Bizum, depending on what the platform and your bank support
- Shipping by zone, weight or order value, plus in-store pickup
- Taxes as your tax advisor instructs, including the Canary Islands, Ceuta and Melilla or the EU One-Stop Shop (OSS)
- Branded order, shipping and refund emails
Tracking and visibility
GA4 ecommerce events (view_item, add_to_cart, begin_checkout, purchase), a Google Merchant Center product feed and product structured data.
How we build your store
From first call to launch
- Review of catalog, logistics, payments and target countries
- Platform and theme choice, with a prototype product page and checkout
- Catalog import and setup of payments, shipping, taxes and emails
- End-to-end test orders, refunds included
- Launch with your advisor's legal texts and training for your team
When it makes sense and when it doesn't
It makes sense if
- You sell products and want your own channel, not just marketplaces
- The store must connect to your inventory, invoicing or CRM
- Your current store loses orders to payment, shipping or tax errors
It's not what you need if
- You sell a few products occasionally: a payment link may be enough
- You want a multi-vendor marketplace: that is custom development
- You don't yet know who will pack and ship the orders
What you get at the end
What's in your hands
- A live store, with the domain and accounts in your company's name
- Catalog imported, plus a CSV template for future imports
- A test-order report covering every case we checked
- Sales tracked in GA4 and an active Merchant Center feed
- A user guide and recorded training
Your first improvement in the 7-day trial
A checkout that has really been tested
If you already have a store, we place test orders with different products, zones and payment methods, check taxes, emails and the GA4 purchase event, and fix the most important issue. If you're starting from scratch, we choose the platform and build a model product page with checkout in test mode. Everything is agreed in writing first.
FAQ
Frequently asked questions
Which is cheaper, WooCommerce or Shopify?
It depends on what you count. WooCommerce charges no platform fee, but you pay for hosting, extensions and maintenance. Shopify includes hosting in its subscription, plus apps and, depending on your plan and payment provider, transaction fees. We compare the total expected cost against your volumes and current pricing, without quoting figures that change.
Can you migrate my current store without losing rankings?
Yes, and it is the part that needs the most care. We inventory product and category URLs, build the 301 redirect map, migrate products, customers and orders where the platforms allow it, and verify everything before and after the switch, with the same method we use for website migrations without losing SEO.
Who writes the terms of sale and the returns policy?
Your legal advisor. We don't provide legal or tax advice: we place the texts you give us in the footer, checkout and emails, and set up the consent checkboxes they specify. If you don't have them yet, prepare your terms of sale, right of withdrawal, privacy and cookie policies before launch.
Can I sell in several countries and languages?
Yes. Shopify Markets handles countries, currencies and languages from one store, and WooCommerce does it with plugins such as WPML or Polylang plus multi-currency extensions. Beyond translation, you need to adapt shipping, taxes, payments and support for each market, and set up hreflang so each version shows up in its country.
Contact
Opening a store or fixing the one you have?
Tell us what you sell, where and with which tools. We'll tell you which platform fits and what we'd test in the 7-day trial. Write to nexuradigital2026@gmail.com or message +34 603 636 249 on WhatsApp.
Tools
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Tools
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