Conversion leaksWhy does a website or campaign get visits but no sales?
A funnel organises the journey from the first visit to the commercial response, and shows you exactly where the opportunity is being lost.
01 Generic offer
The page tries to sell too many things, and the visitor doesn't recognise a concrete solution to their problem.
02 Confusing action
There are several buttons, long forms or messages with no continuity — and nobody knows what the next step is.
03 Response without follow-up
The lead arrives on WhatsApp or email, but nothing is logged and no one remembers when to follow up.
04 Empty metrics
You look at impressions and clicks without knowing how many contacts were useful, got a response, or reached a quote.