Nexura DigitalAI · Automation · Marketing
Nexura Digital service

International SEO to sell in more countries and languages

We help you choose markets, build the technical structure so Google shows each person their version, and publish content that reads like a native wrote it.

International SEO prepares your website to rank in several countries and languages: we choose markets, define the URL structure, implement hreflang and adapt content to how each market searches. It's for companies that sell abroad or want to, and we work remotely without promising rankings. You can start with a 7-day trial focused on one concrete fix.

What international SEO includes

Strategy by country and language

We prioritize markets by search demand and by your real capacity to sell and support customers in each one. One language may need several versions: people in the US search for sneakers and zip codes, while people in the UK search for trainers and postcodes.

Hreflang and technical structure

  • Reciprocal hreflang with correct ISO codes and x-default
  • Consistent canonicals on every version
  • Sitemaps per language or with the alternates declared
  • A crawlable language selector, with no automatic IP-based redirects

Native content, not literal translation

We adapt titles, examples, currency and calls to action. For priority markets, we suggest a review by a native speaker, from your team or a reviewer we agree on, before publishing.

Country domain, subfolder or subdomain

It's the decision that's hardest to change later, so we make it with data and with your operations in mind.

Country domains

A .fr or .de domain sends a clear geographic signal, but each domain has to earn its own links and maintenance multiplies. It fits when each country has its own team, catalog or brand.

Subfolders or subdomains

Subfolders (/en/, /fr/) keep everything on one domain and are usually the easiest to maintain. A subdomain makes sense when that version runs on a different platform or server.

An example you can check

Nexuradigital.es itself is published in 32 languages, each in its own subfolder with translated URLs, reciprocal hreflang with x-default, one sitemap per language and right-to-left pages in Arabic and Hebrew. You can see it in its source code.

How we work, step by step

From audit to measurement

  • Audit of languages, URLs, hreflang and indexing, with performance by country in Search Console
  • Keyword research in each market, with its own terms and intent
  • Architecture and a redirect plan if URLs need to move
  • Implementation in your CMS (WordPress, WooCommerce, Shopify or another) or in your code
  • Adaptation of priority pages and measurement before and after

When it fits and when it doesn't

It fits if

  • You already sell abroad or have a concrete plan
  • Google mixes up your language versions
  • You're opening a market and want the structure right from the start

Not yet if

  • You can't handle orders or questions in that language
  • You want to machine-translate everything and publish it unreviewed
  • Your site has serious technical problems in its main language

What you get

When the project wraps up

  • An international audit with prioritized issues
  • A map of markets, languages and URLs, with the chosen structure and why
  • Hreflang and sitemaps validated with a full crawl
  • Adapted priority pages and tracking by country in Search Console and GA4

Start with the 7-day trial

A first fix you can verify

A realistic option is to pick one language pair, such as Spanish and English, and get its hreflang, canonicals and sitemaps right and validated. Another is to adapt one key page for a new market. Scope, dates and terms are agreed in writing before we start.

FAQ

Frequently asked questions

Does hreflang improve my rankings?

Not directly. Hreflang helps Google show each user the version for their language or country when equivalent pages exist. If it breaks, for example with missing return links or en-UK instead of en-GB, Google ignores it and the wrong versions can show up. That's why we validate it with a crawl.

Can I translate my site with AI and publish it as is?

As a starting point, yes; unreviewed, no. Google's spam policies treat content generated at scale without value for users as spam, and a literal translation tends to miss the terms people actually search for and the right tone. We review priority pages before they go live.

Should I redirect each visitor to their language automatically?

Google advises against it: automatic redirects based on language or location can keep users and search engines from seeing every version. It's better to serve the version linked in the result and offer a visible language selector. If you already redirect by IP, we review the impact on crawling before changing it.

Does it work in markets where Google isn't the main search engine?

The foundation works for any search engine: a clear structure, native content and correct language signals. Each engine has its quirks, though: in China, for example, Google isn't available and the leading search engine is Baidu, with its own technical requirements. If your market works like that, we study it before proposing a plan.

Contact

Which country do you want to grow in first?

Tell us which markets interest you and which language versions your site has today. We'll suggest where to start and what your 7-day trial would look like.

Phone+34 603 636 249
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Emailnexuradigital2026@gmail.com
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n8n · AI

How much time could automation give back?

Get a rough estimate of the savings with n8n and AI.

50%
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Formula: weekly hours × 4.33 × automatable share × hourly cost. It is an estimate, not a promise; during the 7-day trial we measure it with your real case.