A redesign or platform change can sink organic traffic if URLs change without a plan. We plan the migration and check every page before and after.
Migrating a website without losing SEO means changing its design, CMS or domain while keeping what Google already knows about it: URLs, content and signals. If you are redesigning or replatforming, Nexura Digital builds the URL inventory, the 301 redirect map and a full backup, verifies the site page by page and compares before and after in Search Console. You can start with a 7-day trial focused on the inventory and redirects.
We gather every URL that matters: those a crawler such as Screaming Frog finds, those with clicks in Search Console, visits in GA4 or external links, and those in your sitemaps. Anything missing from the inventory ends up without a redirect.
A full backup of files and database before anything changes, and the new site on a password-protected staging environment so it isn't indexed too early.
We validate the inventory and map with you, compare titles, metadata, headings and content across both versions, and review canonicals, hreflang, sitemaps, robots.txt and structured data.
We switch on the redirects, remove the staging protections, submit the new sitemaps and crawl the old URLs to confirm each returns a 301 to a page that returns a 200. If you change domains, we use the Change of Address tool in Search Console.
We monitor the Page indexing report, 404 errors and Search Console performance, comparing equivalent periods. Google warns that rankings fluctuate for a while; our job is to catch early any page that doesn't recover.
We tackle the most critical piece: a complete URL inventory of your current site and its redirect map to the new structure. If you have already migrated and see drops, we crawl the old URLs to find and fix broken redirects. Scope, dates and terms are set in writing before we start.
The risk can be reduced a great deal, but it wouldn't be honest to promise zero fluctuation: Google has to recrawl the changes, and a few weeks of movement are normal. With a complete inventory, correct 301 redirects and the ranking content preserved, the site should recover; if a page doesn't, we spot it by comparing data.
Google recommends at least one year, and the safe choice is never to remove them unless they cause problems: they keep sending anyone with an old link to the right page. If you change domains, keep the old one too, because if it expires the redirects stop working.
Read access to Search Console and GA4, access to your CMS and hosting or a copy of the site, and the new structure if it exists. We will ask you to approve which pages are merged or removed, because that decision affects your business, not just SEO.
First we diagnose. We crawl the old URLs using your Search Console and GA4 history, look for broken redirects, chains or redirects to the home page, and compare titles and content with the previous version using backups or public web archives. Then we fix the pages that had the most traffic first.
Tell us what is changing: design, CMS, domain or structure, and we'll start with the inventory and redirects in the 7-day trial. Reach us at nexuradigital2026@gmail.com or on WhatsApp at +34 603 636 249.
Pick a goal and we'll suggest the services that fit best.