No special formats
You don't need AI-specific files or special markup. What counts is what always did: useful, original and reliable information, a site that can be crawled and a good page experience.
Nexura Digital service
SEO and GEO content with original, verifiable information
We write articles and guides based on what your company knows: data, processes and real questions from the people who buy from you.
We create and update articles and guides built on your company's own data, written to answer real Google searches and to be easy for AI assistants to understand and cite. It's for companies with knowledge to share that value usefulness over volume. You can start with a 7-day trial focused on a single piece.
What Google asks for in its AI features
Google says there are no additional requirements to appear in AI Overviews or AI Mode: a page must be indexed and eligible to show in Search with a snippet.
What we focus on
- A direct answer first, details after
- Your own data, with its source and date
- Real authorship and a visible last-updated date
- Headings that describe each part of the text
- Internal links to your services
What the service includes
New guides and articles
Topics chosen by search intent and by what your company can add: comparisons you've actually tested, step-by-step processes, buying criteria or mistakes you see often.
Updating what you already have
We look in Search Console for pages with impressions but few clicks, or with outdated information, and rewrite them. It's often a better starting point than publishing something new.
From topic to measurement
1. Research
We cross-check Search Console queries, what Google shows today and the questions your sales team hears, to pick topics with demand and something original to say.
2. Interview and writing
A short conversation with the person who knows the topic best brings data, examples and nuance. We fact-check every claim and, if AI is used at any step, a person reviews the full text.
3. Publishing and measurement
We publish with accurate structured data and internal links, and measure in Search Console and GA4, including visits from assistants such as ChatGPT or Perplexity when they pass a referrer.
Deliverables
Per piece and per plan
- A content map by intent and priority, reviewed every month
- A brief for each piece with sources and data to use
- Publish-ready copy with title and meta description
- Internal linking and structured data recommendations
- A performance review with recommended changes
When it makes sense and when it doesn't
It makes sense
If your company has experience or data that isn't on your website yet and someone can spend a little time sharing it, or if you already publish but your articles don't answer what people search for.
It doesn't
If you want dozens of generic posts a month or results within a few weeks, or if your site has serious indexing problems: technical SEO should come first.
Your first piece in the 7-day trial
A new guide or an improved page
We pick with you a page with impressions and few clicks, or a new topic with your data, and deliver the reviewed copy ready to publish, with measurement set up. In 7 days you validate the method; the effect on search takes longer. Scope, dates and terms are put in writing before we start.
FAQ
Frequently asked questions
Can you make sure ChatGPT or AI Overviews cite us?
No. Nobody controls which sources an assistant picks or what Google links in its summaries, and those systems change often. We improve the odds with useful, verifiable, well-structured content, and measure what can be measured: impressions, clicks and visits that come from assistants.
Do I need an llms.txt file?
Not for Google: it has said its search engine doesn't need files like this for its AI features. It's an open proposal that some tools may read, and our own site has one, but it doesn't replace content and isn't a shortcut into AI answers.
Do you write the content with AI?
We may use AI to research, organize ideas or suggest drafts, but we don't publish generated text without review: every fact is checked and a person reviews the whole piece. Google cares whether content is helpful and reliable, not which tool wrote it, and it acts against mass-produced content with no value.
How many articles do I need per month?
There's no right number: it depends on your market and on what you have to say. Updating a few pages well often does more than publishing many new ones. We propose a pace your team can sustain and adjust it based on what Search Console and GA4 show.
What do I need to provide?
Access to Search Console and GA4 if you have them, someone who knows the topic for a short conversation per piece, and the data you're willing to publish: business figures, examples or photos. Nothing goes live without your approval, and a fact that can't be backed up stays out.
Contact
What does your company know that your website doesn't say yet?
Write to us with the topic or page you want to work on. We'll propose a first piece and how we'll measure it.
Tools
Find out where to start in one minute.
Tools
What do you want to improve?
Pick a goal and we'll suggest the services that fit best.