Sequences
Welcome, follow-up after a quote, post-purchase and win-back for inactive contacts. Each one is triggered by an event, such as a form submission or a stage change, and stops when the contact replies or buys.
Nexura Digital service
Email marketing and CRM automation, from form fill to follow-up
A lead that waits days for a reply goes cold. We connect your CRM and email platform so each contact gets the right message and follow-up doesn't rely on memory.
Email marketing and CRM automation connects your forms, CRM and email platform to run sequences, segment contacts and assign every lead without manual tasks. We set it up for companies that already generate contacts, using tools like HubSpot, Brevo, Mailchimp, ActiveCampaign or Pipedrive. You can start with a 7-day trial: one form connected to your CRM plus a welcome sequence.
What we automate across email and CRM
Segmentation
By source, interest, stage, language or purchase history. Opens carry little weight because Apple Mail can preload images; clicks, replies and visits count for more.
Lead follow-up
- CRM record without duplicates, with source and consent
- Assignment to the right salesperson, by territory or round robin
- Task and instant alert by email, Slack or Teams
- Reminder if nobody follows up in time
Who it's for, and who it isn't
It's for you if
You already get contacts from forms, your store, events or ads, you have a CRM or are about to choose one, and follow-up currently depends on someone remembering.
It's not for you if
- You have no contacts or traffic yet: acquisition comes first
- You want to email purchased lists without consent
- Nobody will write or approve the emails
How we work
Audit
We review fields, stages, lists, duplicates, integrations and the authentication on your sending domain.
Design and build
We map the journey for each type of contact, agree on segmentation and assignment rules, and use your tools' native automations, with n8n only where they fall short. We test every branch with sample contacts before going live.
Deliverability and consent
A sequence is useless if it lands in spam or you can't show where each contact came from.
Technical setup
- SPF, DKIM and DMARC on your sending domain
- One-click unsubscribe, which Gmail and Yahoo require from bulk senders, synced with the CRM
- Cleanup of bounces and inactive contacts
- Double opt-in, logging date, source and the consent text
What we don't do
We don't provide legal advice: your legal basis, consent wording and how GDPR or Spain's LSSI apply to you are for you to decide with your advisor. We implement it and log every opt-in and opt-out.
What's set up for you
Deliverables
If n8n is needed, it runs on a server you pay for, n8n Cloud or your own VPS, included in the quote.
- Journey map and segmentation rules
- Live, tested sequences in your platform
- Form, CRM and email integration with error alerts
- Basic follow-up dashboard by source
Getting started: the 7-day trial
Form, CRM and welcome
A concrete first improvement: your website form creates or updates the CRM contact without duplicates, stores consent, alerts the salesperson and starts a three-email welcome sequence. You review it with sample leads before it goes live. Scope, dates and terms are agreed in writing.
See the demo first
Our site has a public in-browser demo that classifies incoming requests, flags duplicates and marks those needing review. It's a simulation, not a live workflow.
FAQ
Frequently asked questions
Do I need to switch CRM or email platform?
Not necessarily. We can work with HubSpot, Pipedrive, Zoho CRM, Brevo, Mailchimp, ActiveCampaign, MailerLite or Klaviyo, among others, and we use their native automations first. We'll only suggest switching if your tool can't do something essential, like syncing unsubscribes, and we'll explain why.
When will it show up in sales?
We can't promise an impact on sales or a timeline. What changes from day one is the process: every lead is recorded, assigned and given a task. We measure time to first contact and replies before and after, so you can decide with data whether to expand.
What about the contacts I already have?
Before sending them anything, we check their source and whether consent is on record, clean out duplicates and bounces, and segment them. If part of the list has no clear source, we flag it for you to decide with your advisor. Emailing doubtful contacts hurts deliverability for your whole domain.
Can it connect to WhatsApp or lead ads?
Yes. Leads from Meta or LinkedIn lead forms can flow into the CRM with their source, and internal alerts can go to Slack, Teams or email. Automated WhatsApp messaging requires the official WhatsApp Business API and, to start conversations, approved templates, so we assess it case by case.
Contact
How long does your team take to reply to a new lead?
Tell us which CRM and email platform you use and where your contacts come from. We'll send a written proposal for a 7-day trial with your form connected.
Tools
Find out where to start in one minute.
Tools
What do you want to improve?
Pick a goal and we'll suggest the services that fit best.